This tee embodies the toughness of the early American Made trucks -- and features the iconic Chevy front facing "Bowtie" logo.
Chevy first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six).
It may have been designed from wallpaper Durant once saw in a hotel room. What he was doing there isn't anyone's business...
More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911.
Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, but this tee is one that is meant to bring back the original feeling of power. The feeling of power when you're wearing it -- and the feeling of power when you're driving.
- Black Tee
- Adult Men's
- Printed In the USA
- Short Sleeve
- 6 oz. 100% preshrunk cotton
- Sizes M, L, XL, 2XL, 3XL
- Nice, soft, thick, durable, high-quality cotton that will last a long time!